Under Armour: Pioneering Performance Wear and Trainers in the UK

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Under Armour has established itself as a formidable force in the global athletic wear industry, known for its relentless pursuit of innovation, performance, and comfort. With its inception aimed at creating superior moisture-wicking garments, the brand has expanded its vision to encompass a wide range of sports apparel, including highly sought-after trainers.

This article takes a closer look at Under Armour’s impact on athletic wear and trainers. It focuses on its growth, technological advancements, and its burgeoning presence in the UK market.

The Rise of Under Armour

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour began with a simple yet revolutionary idea: to create a T-shirt that would wick sweat away from the body, keeping athletes cool, dry, and light. This idea quickly catapulted Under Armour from a basement startup into a global brand synonymous with innovation in performance wear.

Today, Under Armour offers a wide array of athletic apparel, footwear, and accessories. The brand is catering to a diverse audience of athletes and fitness enthusiasts.

Under Armour’s Technological Edge

At the heart of Under Armour’s success is its unwavering commitment to innovation. The brand has pioneered several technologies that have redefined athletic wear. From the original moisture-wicking fabric to the introduction of UA ColdGear® to keep athletes warm in cold conditions. And UA HeatGear® to keep them cool when it’s hot, Under Armour has consistently pushed the boundaries of material science and design.

The development of UA Storm technology, offering water-resistant clothing without sacrificing breathability, further exemplifies the brand’s innovative approach.

Under Armour Men's UA HG Armour Leggings Pants
£36.00 £34.49

Comfortable and robust gym leggings, lightweight and elastic thermal underwear with compression fit

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03/13/2024 01:59 am GMT
Under Armour Women's Tech Solid ½ Zip Pullover T Shirt
£40.00 £22.97

Carbon Heather Metallic Silver (090)

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03/13/2024 07:32 am GMT
Under Armour Women HG Armour Mid Rise Shorty
£27.00 £13.97

Lightweight and breathable women's gym shorts, base layer workout shorts with compression fit

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03/13/2024 03:30 am GMT
Under Armour Women's Play Up Shorts
£25.00 £18.86

3.0 Shorts

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03/13/2024 07:00 am GMT
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Under Armour Trainers: Combining Performance with Style

The trainers are distinguished by their exceptional quality, innovative design, and unparalleled comfort.

Engineered to enhance performance, these trainers feature state-of-the-art technologies such as Charged Cushioning® for optimal energy return and comfort, and UA HOVR™ technology, which provides a ‘zero gravity feel’ to maintain energy return that helps eliminate impact.

Whether for running, training, or casual wear, Under Armour trainers in the UK offer a blend of functionality and style, catering to the needs of the modern athlete.

Under Armour in the UK

The UK market has embraced Under Armour with open arms, resonating with the brand’s ethos of pushing beyond limits.

Under Armour UK has made significant inroads. It establishes a strong presence through online platforms, retail stores, and partnerships with local sports teams and athletes.

This expansion has not only made Under Armour’s innovative products more accessible to British athletes but has also solidified its reputation as a brand that supports peak performance and an active lifestyle.


Under Armour’s journey from a basement startup to a global leader in performance wear and trainers underscores its dedication to innovation, quality, and athlete satisfaction. By continuously evolving and expanding its product line, the brand has shown an unwavering commitment to improving athletic performance and comfort.

In the UK, the brand has become a staple for athletes seeking gear that meets the demands of their rigorous training while providing style and comfort. 

As Under Armour continues to innovate and expand. Its impact on the world of sports and fitness is set to grow, promising athletes an unmatched experience in performance wear and trainers.


What makes Under Armour trainers unique?

  • Under Armour trainers stand out for their innovative technologies. Such as Charged Cushioning® and UA HOVR™, designed to enhance performance and comfort.

How has Under Armour impacted the athletic wear market in the UK?

  • Under Armour has significantly impacted the UK market. It’s introducing innovative performance wear and trainers, catering to the needs of athletes and fitness enthusiasts.

What technology does Under Armour use to improve athletic performance?

  • Under Armour employs a range of technologies, including moisture-wicking fabrics, UA ColdGear®, UA HeatGear®, UA Storm, Charged Cushioning®, and UA HOVR™, to enhance athletic performance and comfort.

Where can I find Under Armour products in the UK?

  • Under Armour products are available through its official website, retail stores, and authorized retailers across the UK.

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